About

What’s Smart Digital Strategy?

That’s simple. SmartDigitalStrategy.com provides insights and resources to boost your digital marketing. This website’s big goal is to equip people to create and implement successful (and smart) digital marketing strategies.

In creating content for Smart Digital Strategy, you will see a focus on a central theme or approach to achieve success.

This approach can be summed up in 4 words –  intelligent inbound internet marketing.

If you want to get better results from your digital marketing or just want to learn more, that’s great!

I’m glad you’re here and I hope this website helps you become a smarter, more strategic digital marketer.

Hi. I’m Rick Purdy.

I’m a professional digital marketing professional. I am currently a Digital Marketing Manager for North America’s biggest secondary market network hardware provider. I have been doing digital marketing for over 15 years with a successful track record.

I have had the good fortune to help a wide variety of people and organizations of all kinds. I’ve helped organizations from single person companies to small local service companies to large businesses with giant marketing budgets.

In addition to being a digital marketing manager, I have agency experience as a digital and media specialist. On top of that, I have put a whole lot of digital marketing to work on personal projects.

Digital marketing treated me well and has proven itself to be an amazing way to make both businesses and individuals more successful. With digital marketing you can do the following:

  • Increase quality traffic to your website
  • Attract the right audience to your product or service
  • Establish credibility and authority
  • Increase brand awareness
  • Grow leads
  • Earn more sales and customers

I want to share what I have learned a long the way to help you achieve real world digital marketing success.

Digital Marketing Topics

Here are the some of the topics this website is going to cover:

  • Digital Marketing
  • Digital Advertising
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay-Per-Click (PPC) Advertising
  • Content marketing (including blogging)
  • Conversion rate optimization (CRO)
  • User Experience (UX)
  • Web Design
  • Social Media
  • Email
  • Lead Generation
  • Analytics, tracking, and measurement